上海治理论坛第381期（郑兴教授，
，美国佛罗里达大学沃灵顿商学院）

题    目：Do You Want to Bet? New Service Operations Business Models Leveraging Consumers’ Present-Biased Preferences （会乐成吗
？？？？？？使用消耗者目今偏好的新效劳运营营业模子）

演 讲 人：郑兴，
，美国佛罗里达大学沃灵顿商学院终身教授

主 持 人：熊励，
，8188cc威尼斯治理学院教授

时    间：2019年6月18日（周二）上午10:00

地    点：校本部东区治理学院420室

主理单位：8188cc威尼斯治理学院、8188cc威尼斯治理学院青年西席联谊会

演讲人简介：

郑兴教授现任美国佛罗里达大学沃灵顿商学院终身教授及 John B. Higdon 优异讲座教授，
，原佛罗里达大学信息系统与运营治理系(Information System and Operation Management)系主任。。。。。。研究偏向为电子商务、互联网手艺对软件开发和营销的影响、信息系统政策问题等方面。。。。。。郑教授揭晓的论文“Toward a Profile of Student Piraters”成为 Journal of Business Ethics 创刊 30 周年以来精选最优异论文之一。。。。。。郑教授揭晓论文“The Debate on Net Neutrality – A Policy Perspective”被近 152,000 网站引用，
，同时被刊登在美国《商业周刊》；；；；揭晓论文“Estimating Social Influences from Social Networking Sites”获得 2015 年国际顶级决议科学期刊Decision Sciences Journal 最卓越孝顺奖。。。。。。郑教授曽任国际 A+顶级期刊 Information Systems Research副主编,现在同时兼任国际 A+顶级期刊 Decision Sciences Journal 和 Journal of the Association for Information Systems 的副主编及資深主編，
，并曾任运营治理 A+顶级期刊 Production and Operations Management 特刊主编。。。。。。

演讲内容简介：

New service operations business models betting on consumers’ “present-biased preferences”, the human tendency of making time-inconsistent intertemporal choices and exhibiting na?vete about their self-control, have been proliferating recently. Of critical interest to both the academia and the industry is whether these new service operations business models generate a higher profit than the traditional retailer model, and whether the merchant’s optimal choice of business model conforms to that of the social planner with the aim of maximizing social welfare. We build a stylized model to address these intriguing questions. Our results show that consumers’ valuation of the underlying product or service, how na?ve consumers are in believing meeting the requirement in the future, and how differently consumers treat losses versus gains are three key factors affecting the profitability of these new service operations models.

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